There wasn’t a huge amount to celebrate last year, but it doesn’t take much of an occasion for champagne corks to fly in the world’s best bars – almost 90% of our bars stock the French sparkler. Three-quarters have two champers and two-thirds have three or more.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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